by Lisa Proulx
PORTSMOUTH – Beginning this September, Great Bay Community College will host a monthly Customer Relationship Management (CRM) user group, to help business people in the Seacoast use their CRM software with greater efficiency.
CRM refers to the practices, strategies and technologies that companies and other organizations use to analyze and manage customer interactions, to improve customer retention and drive sales growth. It’s an essential tool for sales and business people and the companies that employ them.
The user group will convene monthly, beginning Tuesday, Sept. 12, said Business Department Chair Monique Jordan. The meeting will be in the Student Success Center at Great Bay’s Portsmouth campus.
“We want people to come in and share their practices and experiences,” Jordan said. “It’s open to anyone interested in learning about CRM, and it will be a great networking opportunity.”
Each meeting will last about two hours, and will include a 30-minute presentation about a specific subject. Great Bay is developing the program with input from local businesses and industry that are part of the college’s business department advisory groups.
The introduction of the CRM user group coincides with the August 28th start of a 16-week Business Relationship Management class. The course focuses on understanding the importance of developing, managing and retaining quality business relationships. It will be offered again in the fall.
Great Bay Community College is a comprehensive postsecondary institution offering quality academic and professional and technical education in support of workforce development and lifelong learning. Great Bay Community College is part of the Community College System of New Hampshire, a public system of higher education consisting of seven colleges in Berlin, Claremont, Laconia, Concord, Manchester, Nashua, and Portsmouth. The colleges offer Associate degrees and career training in technical, professional and general fields, including transfer pathways to baccalaureate degrees. The college’s second campus, the Advanced Technology & Academic Center is now open in Rochester offering academic courses and a degree program in Advanced Composites Manufacturing. For more information on Great Bay Community College, visit www.greatbay.edu.