Portsmouth, NH – Marketing in the digital world is very complex, and having a full understanding of the tools that make organizations visible to target audiences is critical. To address the learning curve, Great Bay Community College (GBCC) has partnered with a new nonprofit organization, the Digital Marketing Center: Seacoast (DMC Seacoast) to launch three digital marketing certification programs. All three include working directly with local companies to ensure experiential learning during the courses.
The Inbound Marketing Training Certificate starting on February 27th is a 10-week part-time program that will focus on Google AdWords fundamentals, search advertising, shopping advertising and mobile advertising. The program has an experiential component to it as students will apply their knowledge by working with a local business, managing a real pay-per-click (PPC) advertising budget, and developing a comprehensive marketing plan for their partner business. The program is scheduled to launch in February and those who complete the program would get four certifications from Google that can be applied toward becoming a Google Certified Professional or Associate.
The Outbound Marketing Training Certificate program starting on April 4th teaches students how to leverage social media, video and display advertising to increase website traffic and generate leads. During this 10-week part-time program, students will partner with a local business to implement these outbound marketing services as part of their coursework. Completion of the program awards three Google certifications. It is scheduled to begin in April.
The User Interface (UI) Design Certificate is run as a full-time boot camp over two weeks and teaches students how to optimize the web presence of their partner business while focusing on prospective clients. Each student will be responsible for a user interface overhaul for a local business website. The boot camp will also prepare students for the Google Analytics IQ Certification Exam and is planned for this coming June.
“We’re very excited about offering these three certificates and know there is pent up demand for people with up to date skills in digital marketing. I am particularly pleased about how local businesses will be engaged as partners throughout all three program so students can immediately be involved in real world learning while benefiting a business from our community,” said Sean Clancy, associate vice president of corporate and community education at GBCC.
The courses will be taught by Jonathan Day and Bob Rustici, who both have significant industry experience in digital marketing. The classes will also feature additional guest lecturers and experts. Jonathan Day is also the co-founder and executive director of DMC – Seacoast, which was created in cooperation with the New England Innovation Center (NE-IC) and GBCC to provide digital marketing training services and offer resources and related services to local businesses.
“The DMC was created to meet two critical needs, hands-on experiential learning and skills-based training, and helping local businesses grow and thrive by providing free advertising services. We’re looking forward to rolling out these three certificate programs and engaging with the local business community in such a mutually beneficial way,” Day said.
The DMC will be holding informational breakfast session on February 2nd at 8:00am at the Co-Operative Venture Workspace located at 36 Maplewood Ave, Portsmouth, NH. RSVPs can be directed to: [email protected] or Mark Galvin: [email protected]